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Medical experts say Netflix and creators of the second season of 13 Reasons Why — streaming Friday — aren't doing enough to curb the increase in teen suicides and may be encouraging copycat cases. 
Data show the teen suicide rate rose by more than 70% between 2006 and 2016 with black teen suicides increasing far faster. The renewed criticism comes despite the series' new embrace of suicide prevention, which includes a collaboration with the American Foundation for Suicide Prevention (AFSP).
Some critics of the series, which showed a suicide and sexual assault in graphic detail, blame the first season for glamorizing suicide. The proportion of visits involving suicidal thoughts — known as "ideation" — jumped by more than 40% last April and May compared to the weeks before the release of the series' first season on March 31, 2017, according to a study of millions of doctors’ visits by 14- to 20-year-olds.
A Northwestern University study commissioned by Netflix found more than 70% of viewers thought the show should have provided more educational resources.
Netflix responded by including extensive resources and an "after show" on prevention that airs after the final episode in each season. But executive producer Brian Yorkey said Thursday that Netflix "stands by" the first season. 
While medical reports disagreed with the portrayal of suicide, Yorkey says Netflix felt it was the "most truthful portrayal" they could do. 
"I believe we did the right thing," he said Thursday.
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